{"id":585,"date":"2026-11-03T05:02:03","date_gmt":"2026-11-03T05:02:03","guid":{"rendered":"https:\/\/sep.fikp.umrah.ac.id\/?p=585"},"modified":"2026-11-03T05:14:57","modified_gmt":"2026-11-03T05:14:57","slug":"program-studi-sosial-ekonomi-perikanan-dorong-penguatan-umkm-perikanan-desa-pengudang-melalui-literasi-keuangan-dan-digital-marketing","status":"publish","type":"post","link":"https:\/\/sep.fikp.umrah.ac.id\/?p=585","title":{"rendered":"Program Studi Sosial Ekonomi Perikanan Dorong penguatan UMKM Perikanan Desa Pengudang Melalui Literasi Keuangan Dan Digital Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>PENGUDANG<\/strong> \u2013 Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan (FIKP), Universitas Maritim Raja Ali Haji (UMRAH), melaksanakan kegiatan Pengabdian kepada Masyarakat di Desa Pengudang, Kabupaten Bintan, pada Senin (2\/11\/2026). Kegiatan ini merupakan bagian dari pelaksanaan Tri Dharma Perguruan Tinggi yang didukung melalui pendanaan internal Universitas Maritim Raja Ali Haji. Kegiatan tersebut bertujuan untuk mendorong penguatan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) perikanan melalui peningkatan literasi keuangan dan pengembangan pemasaran berbasis digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kegiatan ini diikuti oleh enam pelaku UMKM perikanan Desa Pengudang dan turut dihadiri oleh Koordinator Program Studi Sosial Ekonomi Perikanan, Ibu Haidawati, S.Pi., M.Si., Penjabat (Pj.) Kepala Desa Pengudang, Ibu Indra Yani, S.Sos., serta sejumlah dosen dan mahasiswa Program Studi Sosial Ekonomi Perikanan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dalam kegiatan tersebut, Ibu Widya Septiyati, S.P., M.Si. menyampaikan materi bertajuk <strong>\u201cPengenalan Aplikasi SIAPIK dalam Pencatatan Keuangan UMKM Perikanan di Desa Pengudang\u201d<\/strong>. Materi ini menekankan pentingnya pengelolaan dan pencatatan keuangan sebagai salah satu aspek fundamental dalam keberlangsungan dan pengembangan usaha. Pembahasan mencakup pencatatan pemasukan, pengeluaran, serta pengelolaan modal usaha agar aktivitas keuangan dapat terdokumentasi secara sistematis.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-fb40d492 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/sep.fikp.umrah.ac.id\/wp-content\/uploads\/sites\/6\/2026\/11\/IMG_6779-1-576x1024.jpg\" alt=\"\" class=\"uag-image-593\" width=\"576\" height=\"1024\" title=\"IMG_6779 (1)\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Selain penyampaian materi, para pelaku UMKM juga diperkenalkan dengan aplikasi SIAPIK (Sistem Informasi Aplikasi Pencatatan Informasi Keuangan) yang dikembangkan oleh Bank Indonesia. Aplikasi ini dapat dimanfaatkan sebagai sarana pencatatan keuangan digital yang membantu pelaku usaha mengelola transaksi secara lebih terstruktur, praktis, dan mudah dipahami. Pemanfaatan aplikasi tersebut diharapkan dapat meningkatkan kesadaran serta kemampuan pelaku UMKM dalam memisahkan keuangan usaha dan keuangan pribadi, sekaligus menyediakan informasi keuangan yang dapat digunakan sebagai dasar pengambilan keputusan usaha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sebagai tindak lanjut dari kegiatan sosialisasi, tim pengabdian akan melaksanakan pendampingan secara langsung (<em>door to door<\/em>) kepada masing-masing pelaku UMKM. Pendampingan ini diarahkan untuk memberikan pemahaman praktis mengenai penggunaan aplikasi SIAPIK, mulai dari proses pencatatan transaksi hingga penerapan sistem pencatatan keuangan yang disesuaikan dengan karakteristik dan kebutuhan masing-masing usaha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selain penguatan literasi keuangan, kegiatan pengabdian kepada masyarakat ini juga mencakup pengembangan pemasaran digital melalui program <strong>Pengudang Market<\/strong>. Program ini dirancang sebagai sarana promosi dan pemasaran produk UMKM Desa Pengudang dengan memanfaatkan teknologi digital. Rangkaian kegiatan yang direncanakan meliputi pendataan dan katalogisasi produk, dokumentasi produk, serta pemanfaatan media sosial dan kode QR untuk mempermudah masyarakat dalam memperoleh informasi mengenai produk-produk unggulan UMKM Desa Pengudang.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-0e959147 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/sep.fikp.umrah.ac.id\/wp-content\/uploads\/sites\/6\/2026\/11\/IMG_6829-1024x576.jpg\" alt=\"\" class=\"uag-image-591\" width=\"1024\" height=\"576\" title=\"IMG_6829\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pengembangan Pengudang Market selanjutnya akan dilakukan melalui pendampingan bersama para pelaku UMKM. Melalui program ini, produk-produk lokal Desa Pengudang diharapkan memiliki identitas dan media promosi digital yang lebih terarah sehingga dapat menjangkau pasar yang lebih luas, tidak hanya di lingkungan desa, tetapi juga masyarakat dan calon konsumen dari luar wilayah Desa Pengudang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pelaksanaan kegiatan pengabdian ini mencerminkan komitmen Program Studi Sosial Ekonomi Perikanan UMRAH dalam mendukung pemberdayaan ekonomi masyarakat pesisir melalui penerapan ilmu pengetahuan dan teknologi. Integrasi literasi keuangan dengan pengembangan pemasaran digital diharapkan dapat membantu pelaku UMKM perikanan meningkatkan kualitas pengelolaan usaha, memperkuat daya saing produk, serta membuka peluang pengembangan pasar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-345540e9 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/sep.fikp.umrah.ac.id\/wp-content\/uploads\/sites\/6\/2026\/11\/IMG_6761-1024x576.jpg\" alt=\"\" class=\"uag-image-596\" width=\"1024\" height=\"576\" title=\"IMG_6761\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melalui dukungan pendanaan internal Universitas Maritim Raja Ali Haji, kegiatan ini diharapkan tidak hanya memberikan manfaat dalam bentuk peningkatan pengetahuan, tetapi juga menghasilkan pendampingan yang aplikatif dan berkelanjutan bagi pelaku UMKM perikanan. Dengan demikian, Program Studi Sosial Ekonomi Perikanan UMRAH dapat terus berkontribusi dalam penguatan ekonomi lokal dan pengembangan potensi usaha masyarakat pesisir, khususnya di Kabupaten Bintan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PENGUDANG \u2013 Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan (FIKP), Universitas Maritim Raja Ali Haji (UMRAH), melaksanakan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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